Posts written by Karissa Booth
It's easy to get wrapped up in the details and overlook the bigger picture when you’re implementing a new technology. Especially when you're implementing a wide-reaching marketing automation platform like Salesforce Marketing Cloud.
If your business has a corporate or enterprise license for Salesforce® Marketing Cloud, and you aren’t using Einstein Engagement Scoring, you are missing a big opportunity to boost your email marketing and improve the return on investment (ROI) of your Marketing Cloud instance.
If you’re using marketing automation only to send out an email newsletter now and then, you’re missing out on powerful opportunities to engage your customers at every step along the path from lead to loyalty.